How to Choose the Best Direct Mail Automation Software
- Martha Howellweb
- Jul 4, 2023
- 1 min read
As traditional direct mail campaigns continue to see impressive ROI that eclipse digital messaging, savvy marketers are turning to automation technology to take on the burden of repetitive tasks. The best direct mail automation software enables you to design personalized letters, postcards, and checks, print them, deliver them, and track marketing campaign performance.
Most of the top direct mail automation tools are built to integrate with CRM and other enterprise systems to enable a triggered campaign. This means that once a customer performs an action like attending a webinar, adding products to their cart, or filling out a demo request form, the direct mailer automatically goes into production.
The best direct mail automation software also enables you to save a massive amount of time and resources by automating the process of creating, printing, and mailing the physical copies. This eliminates the need to hire external printing suppliers and mailers and helps you stay within budget.
Besides, some of the top direct mailers offer additional features that help you to maximize your ROI and engagement. These include predictive intelligence, omnichannel orchestration, single customer view, audience segmentation, mobile marketing, contextual chat, website personalization, email automation, technology integrations, documentation, and support plans. Some of the direct mailers also provide warehousing and fulfillment services, which help you to avoid the need for an off-site warehouse and on-site storage. However, it is important to research the capabilities and features of each tool before making your final decision. For example, a local mom-and-pop restaurant is going to have different needs than a large B2B company.
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